> ## Documentation Index
> Fetch the complete documentation index at: https://docs.layoutmobile.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Business value

> What Layout Mobile delivers for local and multi-location coffee shops and how it fits with Square and your operations.

This page summarizes the **business value** of Layout Mobile for coffee shop owners, technical evaluators, and partners or investors. It stays high-level and avoids implementation detail.

## For multi-location coffee shop owners

### Your brand, your app

You get a **native iOS app** under your brand — your business name, logo, colors, and menu — published to the App Store as its own listing. Customers download your app, choose a location, order ahead, and pay with card or Apple Pay. You don't build or host the app; Layout runs the platform and keeps it in sync with your Square account.

### Works with what you already use

Layout is built for merchants who already use **Square** for POS and payments. We don't replace Square; we add a mobile ordering, engagement, and kitchen layer on top:

* **Catalog and locations** — Managed in Square; synced to the app automatically via webhooks and a daily job.
* **Payments** — Processed by Square. Settlement and reporting stay in your Square account. Zero transaction fees from Layout.
* **Loyalty** — If you use Square Loyalty, customers can see their balance, enroll, and earn points in the app.
* **Kitchen** — Use our kitchen panel (Layout KDS), Square KDS, or Square Expeditor; we support all three.

### Customer engagement built in

Every plan includes tools to bring customers back:

* **Push notifications** — Unlimited. Send targeted messages or let loyalty point notifications fire automatically.
* **Announcement cards** — Surface in-app messages about promotions, new menu items, or store news.
* **Welcome offer** — Automatically apply a first-order discount for new customers.
* **Promotions & featured items** — Run in-app promotions (with optional Square discount codes) and highlight specific menu items.

### Gift cards (Plus)

On the Plus plan, customers can purchase, reload, link, and redeem **Square gift cards** directly in the app. Designs are configurable per brand.

### One dashboard, all locations

* **Dashboard** — Configure branding, which locations are active, order and pickup behavior, promotions, and analytics in one place.
* **Kitchen panel** — See orders by location and move them through status. Optional customer-facing status and push notifications with Layout KDS.
* **Analytics** — Revenue and order analytics by location, with engagement metrics on Plus.

## Plans at a glance

|                                   | **Starter** | **Pro**     | **Plus**    |
| --------------------------------- | ----------- | ----------- | ----------- |
| **Price**                         | \$0/month   | \$250/month | \$500/month |
| Branded iOS app                   | ✓           | ✓           | ✓           |
| Customer accounts & order history | ✓           | ✓           | ✓           |
| Square Loyalty integration        | ✓           | ✓           | ✓           |
| Unlimited push notifications      | ✓           | ✓           | ✓           |
| Announcement cards                | ✓           | ✓           | ✓           |
| Basic dashboard                   | ✓           | ✓           | ✓           |
| **Mobile ordering**               | —           | ✓           | ✓           |
| Real-time menu sync with Square   | —           | ✓           | ✓           |
| Zero transaction fees             | —           | ✓           | ✓           |
| Revenue analytics                 | —           | ✓           | ✓           |
| Featured items                    | —           | ✓           | ✓           |
| Advanced dashboard                | —           | ✓           | ✓           |
| **Square gift cards**             | —           | —           | ✓           |
| Priority support                  | —           | —           | ✓           |
| White-glove onboarding            | —           | —           | ✓           |
| Quarterly performance reviews     | —           | —           | ✓           |
| Detailed engagement metrics       | —           | —           | ✓           |
| **Additional location**           | N/A         | +\$150/mo   | +\$150/mo   |

See [Pricing](/pricing) for the full breakdown.

## For technical evaluators

### Clear integration model

* **Square as source of truth** — Catalog, locations, inventory, and payments flow through Square. We sync and orchestrate; we don't duplicate payment processing or replace your POS.
* **Square OAuth with auto-refresh** — Connect once; tokens are refreshed automatically. No manual reconnect needed.
* **14 Square scopes** — Catalog, locations, payments, customers, loyalty, gift cards, and inventory — covering the full feature set.
* **Webhook-driven** — 11 Square webhook event types handled: catalog, inventory, location, loyalty, customer, order, fulfillment, and payment events.
* **Secure, tenant-scoped** — OAuth tokens and data scoped by company and location. `merchantToCompany` routing ensures webhooks never cross tenant boundaries.
* **Reliability** — Idempotent payment creation to avoid double charges; order state checks; daily scheduled sync backstop; auto-refreshing Square tokens.

### Architecture and operations

* **Hosted platform** — No merchant-hosted servers or databases. Layout runs the backend, dashboard, and panel.
* **Stripe billing** — Subscription management via Stripe; billing status (active, past\_due, canceled) gates features at the plan level.
* **Per-brand App Store listing** — Each merchant's app is submitted to the App Store under their brand with per-company Universal Links via dynamically served Apple App Site Association files.

## For investors and partners

### Market and product fit

Layout targets **local and multi-location coffee shops (and similar quick-service merchants) on Square** who want:

* A **branded mobile app** without building and maintaining their own.
* **Alignment with Square** — same catalog, locations, payments, loyalty, and gift cards they already use.
* **Engagement tools** — push notifications, promotions, welcome offers, and announcements out of the box.
* **Multi-location and kitchen** — one app, location-aware orders, and flexible KDS support.

The product is scoped to **add value on top of Square**, not replace it — reducing integration risk and fitting how these merchants already operate.

### Technical credibility

* **Integration depth** — Square OAuth, 14 API scopes, 11 webhook event types, idempotent payments, catalog/inventory/loyalty/gift card sync.
* **Security and reliability** — Tenant isolation, no card data in Layout, HMAC-verified webhooks, idempotency, auto-token refresh, daily sync backstop.
* **Multi-tenant, multi-location** — Company and location model is explicit; data and access are scoped accordingly; additional locations billed transparently.
* **Engagement layer** — Push notifications, loyalty integration, promotions, and gift cards create retention loops beyond simple ordering.

## Summary

| Audience                 | Takeaway                                                                                                                                                                      |
| ------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Owners**               | Branded iOS app for all locations; works with Square POS, loyalty, and gift cards; one dashboard and optional kitchen panel; engagement tools on every plan.                  |
| **Evaluators**           | Square-first, deeply integrated (14 scopes, 11 webhook types); tenant and location isolation; idempotent payments; auto-refreshing tokens; verified webhooks; Stripe billing. |
| **Investors / partners** | Clear product-market fit (Square-based local/multi-location); three-tier pricing (Starter/Pro/Plus) with location add-ons; documented architecture and security.              |

For the rest of the story, start with [Overview](/overview) and [Pricing](/pricing), then [Architecture overview](/architecture/overview), [Square integration](/integrations/square), [Reliability](/reliability), and [Security](/security).
